Avon, the heart of the Vail Valley, is most notably known as the doorstep of the ski resort, Beaver Creek. With snowfall inconsistent and in turn, sales tax inconsistent, the Town Council has looked to supplement Avon’s summertime special events calendar. The Town Council appointed a Special Events Committee to oversee a budget of $500,000 to seed-fund special events and develop a cultural plan. With funding came the requirement for promoter’s to provide a comprehensive event report detailing the economic and community impacts of the funded event. This presentation will detail seed-funding and its implications and the best methods and mediums for measuring an event’s success.